There’s a tang in every twist
The fourth most popular soft drink brand in South
Africa*, Twist comes in four flavours: Lemon, Granadilla, Mango and Naartjie. Schweppes
Granadilla, which was launched in 1979, was brought under the Twist brand name in
2004.
In 2007 the Mango flavour was introduced, together with a complete brand makeover
that has led to good volume growth, particularly among a younger audience that wants
to be seen as individuals, original and funky.
* Markinor/Sunday Times Top Brands Survey, 2007
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