Live Life Light
Coca-Cola light is an authentic solution for consumers who want
a genuine cola taste that’s sugar-free.
Pitched at health-conscious young adults, the brand has many unique features. These
include:
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Less than 1kj per 100ml
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Slightly lower carbonation than Coca-Cola
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Sweetened
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Focused on wellness rather than dieting to achieve a set size
As such, Coca-Cola light enhances self-confidence and inspires consumers to embrace
life’s possibilities. Introduced in the US on 9 July 1982, Diet Coke was launched
in South Africa in the mid-80s. It was replaced with new formulations in February
1999 when it became Coca-Cola light, and again in June 2006.
The brand has constantly kept pace with evolving consumer needs - and its success
in doing so is evidenced by its double-digit growth domestically. With Tab, Coca-Cola
light leads the sugar-free category in our country.
In 2006 South Africa was the fastest growing Coke light market in the world, with
the brand ranked as the third largest sparkling soft drink globally.
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