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glacéau vitaminwater hits south africa’s shores!
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on the 23 of march glacéau vitaminwater, new york’s original nutrient enhanced
active lifestyle beverage, launched in jozi and cape town in a blaze of colour,
and great tasting hydration. research shows that one out of two people who taste
glacéau vitaminwater become regular consumers, and right now the focus is
on putting chilled bottles in consumers hands.
as of late march, gtv’s (glacéau tasting vehicles) have been zipping across
egoli and the mother city, visiting influential shopping centres, businesses and
hubs, , creating a buzz, leaving those around a memorable glacéau vitaminwater
tasting experience.
the gtv’s are decked out with impressive sound systems, a fridge full of chilled
bottles , and an energetic gtv crew that are amped to make this product a huge success.
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in the glacéau vitaminwater spirit of quirky humour and experiential events
pop up stores have been opened in both cities. these ‘stores’ are decked out with
colourful, great tasting glacéau vitaminwater, and serve as a place for media,
customers and consumers alike to hydrate with their favourite variant.
the beginnings of glacéau vitaminwater is an interesting story for anyone
with an entrepreneurial flair: in 1996, darius bikoff, an adventurer and humble
genius living in new york, was on his way to a yoga class.
feeling the double whammy of thirst and low energy, bikoff munched a vitamin wafer,
took a swig of water, and the combination of hydration and nourishment inspired
him to create glacéau vitaminwater; an active lifestyle beverage loaded with
vitamins and minerals.
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glacéau vitaminwater first launched in 2000, changing the beverage industry
by introducing the enhanced water category. the brand became a loved must-have amongst
trendsetters and movers and shakers with a thirst for their own well being. in 2007
the coca-cola company bought glacéau vitaminwater, introducing it globally.
south africa is the first market in the eurasia & africa group to launch.
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six great-tasting varieties of glacéau vitaminwater are currently available
in select retail stores in jo’burg and cape town, with a launch in durban to follow
in september. each variant is loaded with vitamins and minerals to help get you
through those zapping, what-did-i-do-to-deserve this type moments they include glacéau
vitaminwater power-c (dragonfruit), glacéau vitaminwater essential (orange-orange),
glacéau vitaminwater energy (tropical), glacéau vitaminwater super-v
(lemon), glacéau vitaminwater xxx (acai-blueberry-pomegranate) and glacéau
vitaminwater revive (fruit punch). each variety contains no artificial flavours,
colours or added preservatives.
glacéau vitaminwater is all about spreading the love. so twist open a bottle,
try it, and let the love begin!
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